Posts Tagged ‘layar’

Augmented reality (AR) is a view of a physical real-world environment whose elements are merged with  virtual computer-generated imagery . AR, originally coined in 1990 by Thomas Caudell, is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. This post will explore the applications and possibilities of such a (AR) reality.

Augmented Reality

The internet is now going to be smeared all over everything, everywhere you go information  is turned inside out and in the very near future it’ll be worse.  Augmented Reality is in some ways just another version of the web; a web applied, through novel interfaces.

How AR works

Emerging AR applications use two basic approaches:

In one, users hold up a specially coded sheet (which they can print) in front of a webcam or video camera and computer monitor.

Digital encoding is translated and displayed in a moving, 3D holographic form that can be rotated and otherwise manipulated.

The second, and perhaps hotter, way uses an iPhone 3GS, Google Android or similar new smart device to view the physical environment, say a city street or subway station.

Multiple layers of information are then overlaid on the phone’s screen, providing specific information about everything from available real estate, nearby bars and restaurants – even the identity and background of passersby.

augmented reality

Current uses of AR

1. Magazine cover/tech explainer: Popular Science and GE

Last month, PopSci and partner GE claimed to publish the first interactive 3D cover magazine cover. Three windmills pop off the page, build themselves and start twirling.

2. Interactive card and Website: Topps

Every kid’s dream – favorite stars come to life right on the card! Collector giant Topps does just that, using AR on select Topps 2009 baseball cards. Stars pitch, field and bat in 3D – like a mini video game on your desk.

3. e-tail: Zugara

For all its convenience, online clothes shopping frustrates in one key area: seeing how merchandise looks being worn. Similarly, online merchants fret about low browser/buyer ratios.

Enter online retailer Zugara, whose “Webcam Social Shopper” app lets users select clothes, print a special ”marker” app and “hold” up articles of clothing up in front of themselves as it tracks their movements.

I found a website that has 35 AR examples. I think these examples which I have given can be used in SA, especially since the 2010 FIFA World Cup will be held here.

Future uses

In the near future marketers may consider using AR to promote a new product via an interactive, web-based AR application. In the medical field AR may assist in complex tasks such as surgery.

For example, labels can be displayed on parts of a system to clarify operating instructions for a mechanic who is performing maintenance on the system.  A doctor could observe the fetus inside the mother’s womb. This is to be characterised as Mixed reality.

In the architecture industry AR can augment be employed to virtually resurrect destroyed historic buildings as well as simulate planned construction projects.

With AR, users can rebuild ruins, buildings, or even landscapes as they previously existed. Combined with a wireless network, the amount of data displayed is limitless.

The effectiveness of navigation devices and enhance for the purpose of maintaining industrial plants for a variety of applications. These types of devices can also be useful for airplane pilots, too.

AR can be applied to military and emergency services as wearable systems to provide information such as instructions, maps, enemy locations, and fire cells. In the fields of hydrology, ecology, and geology, AR can be used to display an interactive analysis of terrain characteristics.

Game Changer

AR Game Changer

Game Changer

In centuries past, the ability to conjure moving, talking 3D objects and people in thin air was exactly the sort of showboating sure to get you named court magician.

Now AR allows you to conjure similar dazzling and useful results, with decidedly less risk.

The notion of layering digital images and sounds is like creating a physical world in a new computer-enhanced experience.

All of this is a complete game changer for any industry, 3D technology will capitalise on everything. What future holds is unknown but extremely exciting… keep your eyes and ears open for things happening in the new media era.  This is futureye  signing out.

Post updated and corrected on the 9th of Nov 2009

Layar

Layar

On open platforms like Android we’ve already seen developments, including things like Layar, an augmented reality app that describes the world around you, and TwittARound, an app which shows you nearby tweets.

Layar Reality Browser  is a free application on mobile phones that uses the camera display view to show real-time geocoded digital information around you.  When you load Layar on your mobile phone’s camera view, the application adds “content layers” on top of the camera image.

Layar announced the addition of 3D capabilities to its augmented reality browser platform. With 3D, developers can tag real-life objects with 3D text, place 3D objects in real-world space, and create multi-sensory experiences.

Uses of Layar

Worldwide features include hotel-finding/booking, event ticket buying, the world’s first LBS graphic novel, user-submitted celebrity sightings, restaurants, a reality quiz game,  Google local search, Wikipedia articles and Yelp.

Layer apps in Netherlands include real estate prices, tourist points of interest (hotels, zoos, museums, etc), places to park, history tours, skating spots, rain data, post offices, banks, Mazda dealers and business listings.

In Japan, there are app layers to find a bus stop, train stations, refueling stops, hotels/lodging, tourist spots, movies, theaters, plays, and stores.

In Seattle you can find a nearby bus stop. In Paris and New York City, viewers can see ‘Poetry in Motion” related to place.  There’s a “Art Walk” app layer for Dusseldorf Germany. You can get information about trails at Purdue University.

Other interesting uses include mobile coupons, University Tours, area-rating, FlcikAR photos and TweetMondo Twitter search nearby.

Imagine the uses we could have for SA? Particularly now that we are planning the 2010 FIFA World Cup. If Layar was available in SA than fans from other countries can find their way to restaurants, bus stops, other stadiums etc.

Face detection

One initiative, AU facial recognition, is linked to new technologies such as like Facial recognition software (FRS) which can work easily with apps such as Layar.

FRS will basically enable anyone with a mobile phone to take a photograph and the software will automatically identify the person by matching 3D models of faces.

This technique captures the shape of the face and other distinctive features like the contour of the eyes, the nose, and the chin enabling us anyone to dig up information on someone.

Swedish software and design company The Astonishing Tribe is developing an AU concept called Augmented ID that “sees” people and tells you who they are.

In basic terms, people who have online identities can be photographed and their online id account will give you access to their online personal data and history.

I think this will work well when police men are searching for criminals.This would be a game changer in a country where it is filled with fraudsters and wanted criminals.

This is something that is new, it seems almost too futuristic to be real but believe me this will revolutionise how we communicate.

Limitations

However,  I think these devices/applications could exclude those who are not part of the online world. What happens to those who don’t have access to internet, let alone have an online identity?

Do they immediately become online John Doe?  But what happens if online identities clash or their similar online identities or brands or companies out there? What then?

What if someone hacks your online identity (refer to my previous blog post) and misuses the information? Perhaps tries to frame someone else. Matters of privacy-how secure is this software?

Future Possibilities

There are tons of possibilities with such initiatives which could change the way we take pictures, the way we collect and gather information on people, the way online identity and reality can shift.

This can change new media strategies in terms of multimedia and interactive platforms such as mobile, online, video and radio. Of course, implementing these types of initiatives can be challenging, especially in developing countries, but not impossible.  This Futureye signing out…

Post updated and corrected on 9th Nov 2009.