Posts Tagged ‘iphone’

Augmented reality (AR) is a view of a physical real-world environment whose elements are merged with  virtual computer-generated imagery . AR, originally coined in 1990 by Thomas Caudell, is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. This post will explore the applications and possibilities of such a (AR) reality.

Augmented Reality

The internet is now going to be smeared all over everything, everywhere you go information  is turned inside out and in the very near future it’ll be worse.  Augmented Reality is in some ways just another version of the web; a web applied, through novel interfaces.

How AR works

Emerging AR applications use two basic approaches:

In one, users hold up a specially coded sheet (which they can print) in front of a webcam or video camera and computer monitor.

Digital encoding is translated and displayed in a moving, 3D holographic form that can be rotated and otherwise manipulated.

The second, and perhaps hotter, way uses an iPhone 3GS, Google Android or similar new smart device to view the physical environment, say a city street or subway station.

Multiple layers of information are then overlaid on the phone’s screen, providing specific information about everything from available real estate, nearby bars and restaurants – even the identity and background of passersby.

augmented reality

Current uses of AR

1. Magazine cover/tech explainer: Popular Science and GE

Last month, PopSci and partner GE claimed to publish the first interactive 3D cover magazine cover. Three windmills pop off the page, build themselves and start twirling.

2. Interactive card and Website: Topps

Every kid’s dream – favorite stars come to life right on the card! Collector giant Topps does just that, using AR on select Topps 2009 baseball cards. Stars pitch, field and bat in 3D – like a mini video game on your desk.

3. e-tail: Zugara

For all its convenience, online clothes shopping frustrates in one key area: seeing how merchandise looks being worn. Similarly, online merchants fret about low browser/buyer ratios.

Enter online retailer Zugara, whose “Webcam Social Shopper” app lets users select clothes, print a special ”marker” app and “hold” up articles of clothing up in front of themselves as it tracks their movements.

I found a website that has 35 AR examples. I think these examples which I have given can be used in SA, especially since the 2010 FIFA World Cup will be held here.

Future uses

In the near future marketers may consider using AR to promote a new product via an interactive, web-based AR application. In the medical field AR may assist in complex tasks such as surgery.

For example, labels can be displayed on parts of a system to clarify operating instructions for a mechanic who is performing maintenance on the system.  A doctor could observe the fetus inside the mother’s womb. This is to be characterised as Mixed reality.

In the architecture industry AR can augment be employed to virtually resurrect destroyed historic buildings as well as simulate planned construction projects.

With AR, users can rebuild ruins, buildings, or even landscapes as they previously existed. Combined with a wireless network, the amount of data displayed is limitless.

The effectiveness of navigation devices and enhance for the purpose of maintaining industrial plants for a variety of applications. These types of devices can also be useful for airplane pilots, too.

AR can be applied to military and emergency services as wearable systems to provide information such as instructions, maps, enemy locations, and fire cells. In the fields of hydrology, ecology, and geology, AR can be used to display an interactive analysis of terrain characteristics.

Game Changer

AR Game Changer

Game Changer

In centuries past, the ability to conjure moving, talking 3D objects and people in thin air was exactly the sort of showboating sure to get you named court magician.

Now AR allows you to conjure similar dazzling and useful results, with decidedly less risk.

The notion of layering digital images and sounds is like creating a physical world in a new computer-enhanced experience.

All of this is a complete game changer for any industry, 3D technology will capitalise on everything. What future holds is unknown but extremely exciting… keep your eyes and ears open for things happening in the new media era.  This is futureye  signing out.

Post updated and corrected on the 9th of Nov 2009

I remember when we were growing up, we’d play with tin cans, connect them with a string and pretend they were phones.Today mobile phones, better known as cellphones in South Africa (SA), have become ubiquitous everywhere you go, even children as young as five years old have their own cellphones (this does not only happen in SA only but in many other countries).A company in England is even targeting toddlers with a phone designed in the shape of a teddy bear. And this creates more of an “addiction” from a young age.

According to the Australian Communications and Media Authority (ACMA), three-quarters of Australian children aged 12 to 14 own a cellphone but by the time they are 15 that number surges to 90 per cent. In Spain a media report recently spoke of a case where two children, age 12 and 13, were admitted into a mental health institution.

The ACMA concluded by saying that these children could not carry out normal activities without their cellphones, they tend to lie to their parents and relatives to get money to spend on their phones.

In Japan, the government is currently asking phone manufacturers to develop phones that are only used for talking. This is because Japanese youngsters are committing cyberspace crimes and spending hours exchanging mobile e-mails. Most phones in Japan offer high-speed Internet access.Things have gone so bad that the government is starting a program where they are warning parents and schools to limit their use among children.

Dr Jose Martinez-Raga, an expert in addictions, said children who developed a dependency on cellphones, like those who over-used video games, often became irritable, withdrawn and antisocial, and their school performance deteriorates. But children are not the only ones having addiction issues.

cellphone addiction

The Flip side

On the other side of the coin, most parents would say knowing where their children are is an advantage because they can just pick the phone and contact them.

The parents believe that the safety and security of their children is ensured by the cellphone. Their other reason perhaps may be that a cellphone gives children independence.

I’m sure this is great for mobile corporations in terms of sales but this trend has the potential to give brain cancer  because according to Research from the World Health Organisation and the Australian Radiation Protection and Nuclear Safety Agency states that cellphones link to brain tumors.

This research center further says that thinner skulls and smaller brains put children at a greater risk.

I do think cellphones are important because most people have interaction through internet access and there’s a majority of people in the developing countries can not afford PCs. Cellphones are an affordable way to stay in touch with relatives, check friends on social network systems etc. Although cellphones are a great communication tool, it is creating major disorders, one of them being cellphone addiction.

The question I want to pose is, are certain companies thinking about what the consequences of ‘getting-them-while-they’re-young’ model is causing? I think there signals of distress out there and cellphones could be a danger in the future. Look at the video entitled “Why are mobile phones addictive“, to avoid cellphone addiction.  Futureye signing off.

Related links on mobile phone addiction:

Last updated and correction made on 27th May 2009.