Posts Tagged ‘au facial recognition’

Layar

Layar

On open platforms like Android we’ve already seen developments, including things like Layar, an augmented reality app that describes the world around you, and TwittARound, an app which shows you nearby tweets.

Layar Reality Browser  is a free application on mobile phones that uses the camera display view to show real-time geocoded digital information around you.  When you load Layar on your mobile phone’s camera view, the application adds “content layers” on top of the camera image.

Layar announced the addition of 3D capabilities to its augmented reality browser platform. With 3D, developers can tag real-life objects with 3D text, place 3D objects in real-world space, and create multi-sensory experiences.

Uses of Layar

Worldwide features include hotel-finding/booking, event ticket buying, the world’s first LBS graphic novel, user-submitted celebrity sightings, restaurants, a reality quiz game,  Google local search, Wikipedia articles and Yelp.

Layer apps in Netherlands include real estate prices, tourist points of interest (hotels, zoos, museums, etc), places to park, history tours, skating spots, rain data, post offices, banks, Mazda dealers and business listings.

In Japan, there are app layers to find a bus stop, train stations, refueling stops, hotels/lodging, tourist spots, movies, theaters, plays, and stores.

In Seattle you can find a nearby bus stop. In Paris and New York City, viewers can see ‘Poetry in Motion” related to place.  There’s a “Art Walk” app layer for Dusseldorf Germany. You can get information about trails at Purdue University.

Other interesting uses include mobile coupons, University Tours, area-rating, FlcikAR photos and TweetMondo Twitter search nearby.

Imagine the uses we could have for SA? Particularly now that we are planning the 2010 FIFA World Cup. If Layar was available in SA than fans from other countries can find their way to restaurants, bus stops, other stadiums etc.

Face detection

One initiative, AU facial recognition, is linked to new technologies such as like Facial recognition software (FRS) which can work easily with apps such as Layar.

FRS will basically enable anyone with a mobile phone to take a photograph and the software will automatically identify the person by matching 3D models of faces.

This technique captures the shape of the face and other distinctive features like the contour of the eyes, the nose, and the chin enabling us anyone to dig up information on someone.

Swedish software and design company The Astonishing Tribe is developing an AU concept called Augmented ID that “sees” people and tells you who they are.

In basic terms, people who have online identities can be photographed and their online id account will give you access to their online personal data and history.

I think this will work well when police men are searching for criminals.This would be a game changer in a country where it is filled with fraudsters and wanted criminals.

This is something that is new, it seems almost too futuristic to be real but believe me this will revolutionise how we communicate.

Limitations

However,  I think these devices/applications could exclude those who are not part of the online world. What happens to those who don’t have access to internet, let alone have an online identity?

Do they immediately become online John Doe?  But what happens if online identities clash or their similar online identities or brands or companies out there? What then?

What if someone hacks your online identity (refer to my previous blog post) and misuses the information? Perhaps tries to frame someone else. Matters of privacy-how secure is this software?

Future Possibilities

There are tons of possibilities with such initiatives which could change the way we take pictures, the way we collect and gather information on people, the way online identity and reality can shift.

This can change new media strategies in terms of multimedia and interactive platforms such as mobile, online, video and radio. Of course, implementing these types of initiatives can be challenging, especially in developing countries, but not impossible.  This Futureye signing out…

Post updated and corrected on 9th Nov 2009.