bliptvBreaking new media news this week, Blip.tv has unveiled innovative partnerships that will possibly shake the new media scene.

For the past year Blip.tv has been quite silent because they have been developing a massive integration deal with hosting platforms such as YouTube, Vimeo and many other sites.

The integrations will be for syndication, advertising and perhaps much more. News is that this deal will offer producers to syndicate videos directly to sites.

This is a financial breakthrough for Blip.tv, seeing that we’re in a recession. They can now also sell ads on the videos. The way they do it is that they embed ads into the shows and split the revenue with revenue share. Now this maybe a possible business model for both video and advertising companies.

BlipTVs Mike Hudack

BlipTVs Mike Hudack

Blip.tv’s CEO Mike Hudack said at the press conference that Blip.tv was designed “to make independent Web shows sustainable”.

It will run its own hosting platform and simultaneously let members upload to many other platforms. This allows for optional advertising programmes that split 50-50 with show creators revenue earned.

There are more speculations that Blip.tv will also be integrating with Roku quite soon. Roku, is a device that converts web videos to television sets. This connects directly to live streaming which audiences from all over can see. If they ever want to embed the coding, they can do so and it can go directly to their blog.

But where does this leave YouTube?

youtubeIt’s been well-documented that our dear friend YouTube has had a serious profit problem…Therefore they have been trying to get all sorts of tricks in order to generate revenue, they’ve experimented with brand sponsorship, user-generated homepage ads and brand placement advertising but alas, it was in vain.

However, their attempt of announcing a beta trial test with FreeWheel, a company that specializes in online video advertising, has saved them.

This venture will give them, from a content generator perspective, the freedom to choose the ideal ad format and platform – making monetization easier.

Will it truly save our dear friend YouTube? I think their partnership with Blip.tv is not a bad deal, their website has so much more than YouTube.

Blip.tv gets more points than YouTube

Not only is Blip.tv a thousand times cooler, it beats YouTube by far with these small adjusts which news organisations can use effectively to market their multimedia products. I gathered the top five points which I like about Blip.tv.

* Youtube lets you upload videos only in standard formats like the Windows AVI, MOV or the MPEG format. Blip.tv practically supports all video formats including the popular Flash Video (flv) format.

*Youtube imposes a 10 minute or 100 MB restriction on files sizes but blip.tv has no such limitation.

*Blip.tv, allows you to download videos. They also allow you download videos in the original format with the same quality – just right click the video link and choose save as.

*Blip.tv provides detailed stats about your videos including how visitors found your video, what format they preferred and where did they watch it.

*Finally videos uploaded on Youtube are automatically compressed and resized to the 320×240 format. Blip.tv maintains the original quality of the video and they do not resize the video clips. They encourage content owners to upload different formats of the same video suitable for downloading, watching on the internet or on cellphones.

Blip.tv definitely scores more points because it generates automatic feed enclosures for you RSS feeds. And wait, there is one more fact, one can upload videos to blip.tv via FTP.

Go, give it a shot. I dare you. This is just a testament of what is in store in the new media scene.

Corrections

Updated 3rd August 2009:

After writing this post I realised that I missed the point completely. In fact, Youtube’s teaming with Freewheel has far more significant implications in terms of future strategies for monetisation and targeting of online video
advertising.

The truth is Blip.tv is not competition to Youtube, nor would I think it aspires to be. Like other online video channels (Hulu, Justin.tv, Brightcove, Vimeo) each attempts to provide its own unique service – generally as free or paid for video host with add-ons.

Youtube is the ‘mass’ platform. Blip.tv is a quasi-professional platform for producers who want to produce their serialised content or online shows. Youtube  also has a section for independent producer shows (and now also movies and commercially produced series). But this is only one of the things Youtube does.

I made  judgement calls about services which I have never personally used. For this I apologies profusely and apologies for getting my facts wrong.

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